My Journey
A Dallas native, I’ve spent over 20 years in the apparel industry.
My wife and I met while both working for Neiman Marcus.
I am an avid golfer, and “dance dad” to our daughter, Sinclair.
I graduated from Texas Tech University where I was a member of Sigma Chi Fraternity, and President of the Club Management Association of America chapter.
My Skillset
I’ve mastered the art of translating brand visions into compelling customer experiences - online, in-store, and through personal client relationships. My mission is to deliver a compelling and personalized shopping experience for customers, while maximizing sales and profitability for the company. I leverage my expertise in retail trends, customer behavior, and data analysis to create innovative and effective merchandising solutions. I also collaborate with cross-functional teams and stakeholders to ensure alignment and integration of the merchandising vision and goals.
My Services
Visual Merchandising
Design customer-friendly displays across mediums, driving brand engagement and boosting sales.
Retail Rollouts & New Store Openings
Lead fixture planning and merchandising for smooth and successful store launches.
Product Training
Deliver in-depth product training, improving sales team expertise and customer presentations.
Personal Styling & Wardrobing
Create a wardrobe that works for you whatever the occasion.
Creative Planning
Merchandise Buying
Manage look books, photoshoots, and marketing materials that enhance brand storytelling.
Optimize product mix, ensuring inventory aligned with sales goals and market trends.
My Experience
Apparel Consulting
DG Apparel Consulting
Visual merchandising contracts for brands and individually owned retail stores.
J.Hilburn
2014 - 2024
J.Hilburn is a men’s custom clothing brand specializing in suits, shirts, casual pants, knits, and outerwear.
Billy Reid is a luxury American fashion brand known for its unique blend of classic American style with a modern, Southern sensibility.
Director of Merchandising
Billy Reid
Area Director
Managed product lifecycle for multiple collections spanning 6 product launches per year and over 800 skus.
David Donahue
Johnnie-O
Weiss & Goldring
Kincade’s Fine Clothing
Managed 3 stores and wholesale accounts in Texas region.
Over $5M in sales volume
Merchant
LFT - Lifestyle Fashion Terminal
20,000 sqft specialty store in Victory Park with shops from contemporary men’s and women’s brands.
Neiman Marcus, Northpark Center
J.Crew
Store Management
Bought and merchandised Z Zegna Collection
Achieved over $500K in annual sales volume
Opened three stores in the DFW area
Men’s Manager, Northpark
Men’s Manager, Northeast
Sales Associate
Men’s Furnshings
Men’s Shoes
Men’s Denim DSA
Store Management
Abercrombie & Fitch
Assistant Manager, The Parks Mall at Arlington
Manager-In-Training, South Plains Mall
My Work
Visual Merchandising
Styling
Photo Shoots
Training Presentations
Throughout my career, I’ve crafted an array of captivating visual presentations. From expansive showrooms at conferences to experiential pop-up shops in the heart of NYC, and even eye-catching displays for wholesale trade shows, and independent retailers.
I’ve had the privilege of curating wardrobes for on-air talent, spotlighting our brand while tailoring each look to meet the unique preferences and requirements of every client.
I’ve played a pivotal role in numerous photo shoots, assuming the mantle of head merchant and product specialist. I meticulously curated collections for precise presentation, all while keeping sales objectives at the forefront. And yes, I’ve even found myself – ever the detail-oriented professional – kneeling to fasten shoelaces for our talent.
I’m deeply passionate about training, and I’ve had the privilege of delivering product presentations to diverse audiences – ranging from intimate gatherings to sizable groups of clients and sales professionals. Through these sessions, I’ve enriched their understanding of menswear, ultimately contributing to boosted sales.
